Backlink Trust Flow vs Citation Flow Explained

Backlink Trust Flow vs Citation Flow are two closely related metrics that help you judge the quality and quantity of your backlinks. While Citation Flow estimates how much “link power” or influence a URL has based mainly on the number of backlinks, Trust Flow focuses on how authoritative and trustworthy those linking sites are.

Understanding how Trust Flow vs Citation Flow interact is crucial for evaluating domain quality, spotting spammy link profiles, and guiding safer link building. A site with high Citation Flow but low Trust Flow often relies on weak or low‑quality links, while a healthier profile keeps these scores closer together. In the next sections, you’ll see exactly how to interpret, compare, and improve your Backlink Trust Flow vs Citation Flow.

What do Trust Flow and Citation Flow actually measure?

Simple definition of Trust Flow (backlink quality)

Trust Flow is Majestic’s score for how trustworthy your backlinks are, not how many you have. It looks at the sites that link to you and asks: “Are these domains themselves trusted and well linked-to, or are they low‑quality and spammy?”

Majestic starts from a hand‑picked set of highly trusted “seed” sites, then measures how closely other pages sit to those seeds in the link graph. The closer and more directly you are linked from trusted sources, the higher your Trust Flow score.

In simple terms:

A few links from strong, reputable sites usually mean higher Trust Flow.
Lots of links from weak, off‑topic, or spammy sites usually mean low Trust Flow, even if the total link count is big.

So Trust Flow is a backlink quality metric. It helps you judge whether your link profile is built on real authority or on shaky foundations.

Simple definition of Citation Flow (backlink quantity)

Citation Flow is Majestic’s score for how much link equity or “power” points at a page or site, based mainly on link quantity and network influence, not on trust.

If many URLs link to you, especially if they themselves have a lot of links, your Citation Flow tends to rise. The metric does not try to decide whether those links are editorial, spammy, relevant, or off‑topic. It is essentially a refined “link popularity” score.

In short:

More backlinks and more powerful referring pages usually mean higher Citation Flow.
It is about volume and raw influence, not whether those links are good or bad.

Why Majestic created two separate “flow” metrics

Majestic used to have a single authority‑style metric, but it was limited. They introduced Flow Metrics in 2012 and deliberately split the concept into Trust Flow and Citation Flow so SEOs could see both sides of a backlink profile: quality and quantity.

If you only look at one blended score, you cannot tell whether a site is:

Popular and trusted,
Popular but spammy, or
Small but highly trusted.

By separating the metrics:

Citation Flow shows how much link power a site might have in the wider web graph.
Trust Flow shows how much of that power comes from trusted, human‑vetted neighborhoods.

The gap or balance between the two gives a quick visual signal. A site with high CF but weak TF may have a bloated, low‑quality link profile, while a site with modest CF but solid TF often has fewer, but much better, backlinks.

How are Trust Flow and Citation Flow calculated in Majestic?

Seed sites, link graphs and how trust “flows” across links

Majestic starts with a hand-curated set of highly trusted “seed sites”. These are well-established, authoritative domains in many topics. From this seed set, Majestic crawls the web and builds a huge link graph that shows which pages link to which others.

Trust Flow is then calculated by seeing how close a page or domain is, in this graph, to those trusted seeds. Trust effectively “flows” through links:

A link from a seed site passes a strong amount of trust.
A site that is linked by many trusted sites also gains trust.
As you move further away from the seed set (several hops out), the amount of trust that can flow through each step drops.

So a page that sits only one or two links away from trusted seed sites will usually have higher Trust Flow than a page that is ten hops away, even if both have many backlinks. The algorithm also looks at topical neighborhoods, so trust tends to flow more strongly through links that are contextually related.

How Citation Flow models link equity and influence

Citation Flow is calculated from the raw volume and structure of links pointing to a URL, subdomain or domain. Instead of asking “how trustworthy are these links?”, Citation Flow asks “how much link equity and potential influence do these links represent?”.

Majestic looks at:

The number of backlinks a page receives.
How strong those linking pages are in the link graph.
How link equity is passed on when a strong page links out to others.

A page that is heavily cited by other pages, especially ones that themselves have many links, will build a high Citation Flow score. The metric does not try to judge whether those links are editorial, spammy, relevant or off-topic. It is a pure measure of link power and connectivity, not quality.

Scales from 0–100 and why scores are logarithmic

Both Trust Flow and Citation Flow are reported on a 0–100 scale, but this is not a simple linear scale. The scores are logarithmic, which means each step up the scale represents a bigger jump in underlying link strength or trust than the step before.

In practice, this has two important effects:

Moving from 5 to 15 is relatively easy; moving from 45 to 55 is much harder and usually needs far stronger links.
Only a small number of sites reach very high scores, because the amount of trust or link equity required grows quickly as you climb.

This logarithmic design keeps the metrics usable across tiny blogs and huge authority sites, while still making meaningful differences visible at the top end of the scale.

Key differences between Trust Flow vs Citation Flow

Quality vs quantity: what each metric really tells you

Trust Flow and Citation Flow look at the same backlink graph but highlight different things.

Trust Flow (TF) is about backlink quality. It estimates how trustworthy and authoritative your backlinks are by checking how close they are, through link paths, to a hand‑picked set of highly trusted “seed” sites. A few links from strong, relevant, authoritative pages can push TF up, even if your total number of links is modest.

Citation Flow (CF) is about backlink quantity and raw influence. It models how much link equity flows to a page based on how many sites link to it and how strong those linking sites are, without judging whether those links are “good” or spammy. CF can climb quickly if you gain lots of links, even from low‑quality sources.

In simple terms:

Trust Flow = quality and credibility of links
Citation Flow = volume and potential power of links

Why you should never look at Trust Flow or Citation Flow in isolation

Looking only at Citation Flow can be very misleading. A site might have a high CF because it has thousands of backlinks, but if most of those links are from weak, irrelevant, or spammy pages, Trust Flow will stay low. That pattern often shows a risky backlink profile that could struggle to rank or be more vulnerable to algorithm updates.

On the other hand, looking only at Trust Flow hides scale. A site with solid TF but very low CF may be trusted, yet still lack enough overall link equity to compete in a tough niche.

Majestic itself recommends using both metrics together, not as standalone “scores to chase”. The gap and relationship between TF and CF usually tell you more than either number on its own.

Common patterns in real sites (high CF / low TF, balanced profiles, etc.)

When you start checking real domains, a few patterns show up again and again:

High CF / low TF
Lots of links, but little trust.
Common in sites hit by automated link building, cheap directory blasts, comment spam, or low‑quality PBNs.
Example pattern: CF 50–70 with TF under 10. This often deserves a closer audit and can be a red flag for toxic or manipulative links.
Balanced TF and CF
TF and CF are in the same ballpark, or TF is only slightly lower than CF.
Suggests that link growth is supported by reasonably good sources, not just volume.
Majestic notes that rough parity between the two scores usually lines up with a healthier backlink profile.
Moderate CF with relatively strong TF
Not a huge number of links, but many are from reputable, niche‑relevant sites.
Typical of well‑maintained brands, specialist blogs, or local businesses that earn editorial links rather than mass‑produced ones.

Reading Trust Flow vs Citation Flow this way turns them from “vanity scores” into a quick diagnostic of whether your link profile leans more toward quality, quantity, or questionable shortcuts.

What is a good Trust Flow to Citation Flow ratio?

A “good” Trust Flow to Citation Flow ratio is less about hitting a magic number and more about showing that your backlinks are both strong and relatively clean. In simple terms, you want Trust Flow (TF) to keep up with Citation Flow (CF) as your site gains more links. When CF races ahead and TF barely moves, that usually signals low‑quality or risky links.

Many SEOs use the TF/CF ratio as a quick health check: it will not tell you everything about a site, but it can warn you when something looks off and help you compare domains at a glance.

Typical TF/CF ratios SEOs look for

Most practitioners do not agree on one perfect Trust Flow to Citation Flow ratio, but there are some common ranges people use as a rule of thumb:

TF/CF around 0.5 or higher (for example TF 20 / CF 35) is often seen as “reasonable” for a normal site in a competitive niche.
Ratios close to 1 (TF and CF in the same ballpark, like TF 25 / CF 30) usually suggest a balanced link profile, where link quantity and link quality grow together.
Ratios well below 0.3 (for example TF 10 / CF 60) often make SEOs pause and dig deeper, because CF is so much higher than TF.

These are not hard rules. A small local site with only a handful of good links might have TF 10 / CF 12 and be perfectly healthy, while a big brand might show TF 40 / CF 80 and still be fine because of sheer scale. The ratio is a starting point, not a verdict.

When a high Citation Flow but low Trust Flow is a red flag

A high Citation Flow with low Trust Flow can signal that a site has attracted a lot of weak or manipulative links. Typical warning patterns include:

CF is very high, but TF barely moves (for example TF 8 / CF 70).
The ratio keeps dropping over time as new links come in.
Most new links come from unrelated, low‑quality, or obviously automated sites.

In these cases, the high CF tells you the site is getting many links or links from pages with some “link power,” but the low TF suggests those sources are not trusted or topically strong. That can happen with:

Paid blog networks and link farms.
Sitewide footer or sidebar links from random domains.
Spammy directories, comment spam, or auto‑generated pages.

You do not have to panic every time CF is higher than TF. The red flag is when CF is inflated and TF stays stuck in single digits, especially if the anchor text looks aggressive or the linking sites are off‑topic. That is when you consider a deeper backlink audit, pruning or disavowing bad links, and slowing down any risky link building.

When lower Citation Flow but strong Trust Flow is a good sign

The opposite pattern, moderate Citation Flow with solid Trust Flow, is usually a good sign. Examples:

TF 25 / CF 30
TF 18 / CF 22
TF 30 / CF 40

Here, the site may not have a huge number of links, but the links it does have tend to come from trusted, relevant sources. This is common for:

Niche B2B sites that earn a few strong editorial mentions.
Local businesses with links from local news, chambers of commerce, and industry bodies.
Newer projects that focused on quality outreach instead of mass link buying.

A lower CF with strong TF often means:

The link profile is harder to fake, because it relies on real editorial links.
Future link building has a solid base: new good links are more likely to push both TF and CF up.
The risk of algorithmic penalties from spammy links is lower.

In practice, if you must choose between two similar sites, many SEOs prefer the one with slightly fewer links but a healthier TF/CF ratio, because it suggests a cleaner, more trustworthy backlink profile that is easier to build on safely.

How to compare Trust Flow and Citation Flow for your site

Checking TF and CF at domain, subdomain and URL level

When you look at Trust Flow (TF) and Citation Flow (CF) in Majestic, start by checking them at three levels:

Domain level: Type the root domain into Site Explorer. This shows the overall authority and link volume for the whole site. It is useful for judging the general strength of a brand or potential link partner.
Subdomain level: Check key subdomains separately (for example, blog.example.com or shop.example.com). Subdomains can have very different TF/CF profiles from the root, especially if they host user‑generated content, landing pages or a blog that attracts its own links.
URL level: Finally, inspect the exact page you care about. Page‑level TF and CF tell you how strong that specific URL is as a link source or ranking asset, based on the links pointing directly to it.

A healthy pattern is when page‑level TF/CF is in line with, or slightly below, the subdomain and domain scores. If a single URL has much higher CF but very low TF compared with the rest of the site, it can signal a page that has attracted low‑quality links.

Using the Majestic link profile graph to see TF vs CF distribution

The Link Profile graph (also called the Link Profile Chart) is one of the best ways to compare Trust Flow and Citation Flow visually. Each dot on the 101×101 grid represents a backlink (or sometimes a referring domain), plotted by its CF on the X‑axis and TF on the Y‑axis. Darker areas show where many links share similar scores.

When you open this chart for your domain or URL, look for:

A “flame” shape rising from the bottom‑left toward the top‑right. This usually indicates a natural mix of weaker and stronger links, with some high‑trust, high‑citation links at the upper right.
How many dots sit near or above the diagonal line where TF ≈ CF. Links above that line tend to be higher quality; links far below it often have more quantity than trust.
Any dense cluster in the bottom‑right corner (high CF, very low TF), sometimes called a “wall of spam”. A strong presence there can hint at a lot of low‑trust links.

Comparing this chart for different sections of your site (for example, your blog vs your main product pages) helps you see where your best links are concentrated and where your profile looks riskier.

Benchmarking your TF and CF against competitors in your niche

Trust Flow and Citation Flow are most useful when you compare them with similar sites, not in isolation. Majestic’s comparison tools let you enter several domains and see TF, CF, referring domains and other metrics side by side, plus historical trends.

To benchmark your site:

Pick 3–10 direct competitors or top performers for your main keywords.
Compare domain‑level TF and CF to see where you sit on overall authority and link volume.
Drill down into key URLs (homepages, top landing pages, content hubs) and compare their TF/CF with equivalent pages on rival sites.
Look at ratios and shapes, not just raw scores:

If your TF is consistently lower than competitors at similar CF levels, you may need higher‑quality links.
If your Link Profile graph shows more links below the diagonal line than theirs, your profile is likely noisier or more spam‑heavy.

By repeating this comparison over time, you can see whether your Trust Flow and Citation Flow are catching up with, matching, or falling behind the leaders in your niche, and adjust your link building strategy accordingly.

Using Trust Flow and Citation Flow for backlink audits

Spotting toxic or spammy links with low TF and inflated CF

When you audit backlinks with Trust Flow and Citation Flow, you are mainly looking for mismatches between quality and quantity. A classic warning sign is a referring domain or URL with very low Trust Flow but high Citation Flow. That usually means it has a lot of links pointing at it, but those links do not come from trusted, authoritative sources.

Common patterns that suggest toxic or spammy links include:

Referring domains with CF in the 20–40+ range but TF stuck at 0–5.
Link sources in irrelevant or risky niches (for example, casino, adult, hacked pages) that still show high CF.
Sites where almost all outbound links are followed and point to unrelated commercial pages, yet TF remains low.

These are not automatic proof of spam, but they are strong candidates for manual review. Open a sample of those pages, check if the content is thin, auto‑generated, or stuffed with outbound links, and see whether the link to your site looks natural. If the page looks like a link farm, a PBN, or a hacked page, you can safely treat that backlink as toxic.

Prioritizing disavow and cleanup using TF/CF patterns

Once you have a list of suspicious links, Trust Flow and Citation Flow help you prioritize what to tackle first. A simple approach is:

Top priority for disavow

Domains or URLs with very low TF (0–3) and clearly inflated CF, especially if they are in spammy niches or use exact‑match anchor text.
Networks of sites that all show similar low TF / high CF patterns and link to each other.

Medium priority / watch list

Links where TF is modest but not zero, CF is higher, and the site looks low quality but not outright malicious.
These may not need an immediate disavow, but you can tag them and see if they coincide with traffic drops or manual actions.

Low priority for cleanup

Links from domains with reasonable TF and CF where the page itself is just a bit off (for example, a weak guest post).
Often it is better to dilute these with stronger links rather than rush to disavow.

Always combine TF/CF with other signals: relevance, anchor text, index status, and whether Google is actually crawling those pages. Use TF/CF to narrow the field, then make final disavow decisions based on a full picture, not a single metric.

Tracking Trust Flow and Citation Flow changes over time

Backlink audits are not a one‑time job. Tracking Trust Flow and Citation Flow over time helps you see whether your cleanup and link building are working. At a basic level, you want to:

Monitor domain‑level TF and CF regularly (for example, monthly or quarterly). A slow, steady rise in TF with stable or slightly rising CF usually means you are earning better links.
Watch for sudden spikes in CF without a matching rise in TF. That can signal a negative SEO attack, a spammy campaign from an old agency, or a hacked site spraying links.
Check URL‑level TF/CF for key pages after you remove or disavow bad links. Over time, you should see fewer low‑TF / high‑CF referring domains in their profiles.

If you log TF and CF snapshots alongside major events (new campaigns, disavow file uploads, algorithm updates), you can connect changes in your link profile to changes in traffic and visibility. The goal is not to chase perfect scores, but to move your backlink profile toward higher trust and more natural citation patterns while steadily pruning the worst offenders.

Using Trust Flow and Citation Flow for link building decisions

Qualifying outreach prospects by TF, CF and topical relevance

When you qualify outreach prospects, start with Trust Flow (TF), then layer in Citation Flow (CF) and topical relevance.

For a potential linking site or page, look for:

Decent Trust Flow: many practitioners treat TF in the low‑teens as a minimum, with 20+ indicating a solid, trusted site in many niches.
Balanced TF/CF: if CF is much higher than TF, the site may have a lot of low‑quality or manipulative links. A closer gap usually suggests a healthier profile.
Strong topical alignment: check the site’s Topical Trust Flow categories. You want its main topics to match or closely support your own (for example, “Health / Nutrition” linking to a fitness brand). This helps you build links that are both authoritative and contextually relevant.

In practice, that means prioritizing sites where:

TF is respectable for your niche and not dwarfed by CF.
Topical Trust Flow shows clear relevance to your subject, not random or off‑topic categories.
The specific page you are targeting also sits in a relevant topic, not just the root domain.

This approach keeps your outreach focused on sites that can pass real trust and topical authority, not just raw link volume.

Choosing between two similar sites based on TF/CF balance

When two sites look similar on the surface (traffic, audience, content quality), TF and CF help you decide where a link is likely to be more valuable.

Imagine:

Site A: TF 28, CF 32, Topical Trust Flow strongly aligned with your niche.
Site B: TF 14, CF 45, mixed or off‑topic Topical Trust Flow.

Even if Site B shows more “popularity” by CF, Site A is usually the better choice. Its higher TF and tighter TF/CF ratio suggest a cleaner, more trusted backlink profile, and the topical match means your link is more likely to support relevant rankings.

You might choose the lower‑TF option only when:

It has a very engaged, laser‑targeted audience you cannot reach elsewhere.
The page is editorially excellent and the link will be hard‑won and natural.

Even then, treat a high CF / low TF profile as a prompt to dig deeper into the site’s backlinks before committing.

Evaluating expired domains and potential redirects with TF/CF

For expired domains and redirect opportunities, TF and CF are often used as first‑pass filters before you invest money or risk your main site.

When you review a candidate domain:

Look for meaningful Trust Flow (not just CF). A domain with TF 0–5 and CF 40+ is a classic sign of spammy or automated link building.
Check the TF/CF ratio and the trend over time. A sharp historical drop in TF or a sudden spike in CF can indicate penalties, link selling, or previous abuse.
Inspect Topical Trust Flow. If the domain’s historic topics are unrelated to your site, a redirect may send confusing signals and attract the wrong kind of algorithmic scrutiny.

For 301 redirects into your main site, be especially strict:

Prefer domains with TF reasonably close to CF and topics that match your own.
Avoid redirecting anything with obviously manipulated CF or off‑topic adult, casino, or pharma categories unless that is genuinely your niche.

Used this way, Trust Flow and Citation Flow help you avoid toxic legacy profiles and focus your budget on domains and redirects that can safely strengthen your site’s authority.

Limitations of Trust Flow and Citation Flow you should know

Why Google doesn’t use TF and CF directly

Trust Flow and Citation Flow are vendor metrics created by Majestic, not by Google. They are based on Majestic’s own crawl of the web and its own seed sites, algorithms and scoring system. Google has its own link graph, its own quality signals and hundreds of ranking factors that are not shared with any third party.

Google has repeatedly said it does not use scores from external SEO tools as ranking factors. TF and CF are therefore indicators for SEOs, not direct inputs into Google’s algorithm. They can correlate with strong performance, but they do not cause it. A page can have solid rankings with modest TF/CF, or weak rankings with impressive TF/CF, depending on content quality, intent match, technical health and many other signals.

Situations where TF/CF can be misleading

Trust Flow and Citation Flow are powerful, but they only see what Majestic’s index sees. That creates several blind spots:

Incomplete backlink data Majestic may miss some links that other crawlers find, especially on very new, very small or hard‑to‑crawl sites. If a big chunk of your best links is missing, TF can look artificially low, or CF can look inflated by spam that is over‑represented in the index.
Over‑focus on links, ignoring everything else TF and CF look only at backlinks and link equity. They do not measure content quality, user engagement, page speed, structured data, or on‑page optimization. A site can have a “great” TF/CF profile and still perform poorly because the content is thin or the UX is bad.
Skewed by certain link types Citation Flow can be pushed up by large volumes of low‑value links such as comment spam, low‑quality directories or automated blog networks. In those cases you might see high CF but low TF, which looks like “authority” at a glance but actually signals a risky or spammy profile.
Misread ratios and small datasets Many SEOs like to look at the TF/CF ratio, but Majestic itself notes that this ratio is more reliable when there are plenty of referring domains. On very small sites, a single strong or weak link can swing the numbers and make the ratio look “bad” or “perfect” without reflecting reality.

Because of these limits, TF and CF should be treated as diagnostic clues, not verdicts.

Combining TF/CF with other authority and spam metrics

The safest way to use Trust Flow and Citation Flow is to blend them with other signals instead of relying on them alone. For example, when you evaluate a site or a specific backlink, you might look at:

TF and CF (and their ratio) to understand link quality vs quantity.
Other authority or spam metrics from different tools to cross‑check whether a domain looks trustworthy.
Organic traffic trends and visibility to see if the site is actually getting search traffic or has suffered obvious drops.
Basic quality checks: topical relevance, content depth, real branding, and whether the site looks like it serves real users rather than just selling links.

Used this way, Trust Flow and Citation Flow become one piece of a broader risk and quality assessment. They are excellent for spotting patterns and prioritizing deeper checks, but they should never be the only reason you build, keep or disavow a link.

Practical examples of Trust Flow vs Citation Flow in action

Example of a site with strong, balanced Trust Flow and Citation Flow

Imagine a well‑established niche blog about home gardening. It has been around for years, publishes useful guides, and earns links from respected magazines, local universities, and big hobby forums.

In Majestic, this kind of site might show something like Trust Flow 32 / Citation Flow 35. The Citation Flow is healthy because it has a solid number of backlinks. The Trust Flow is close behind, which tells you that many of those links come from trusted, authoritative pages.

In practice, this usually means:

Most links are editorial, from real articles and resource pages.
Anchor text looks natural, not stuffed with exact‑match keywords.
The link profile graph clusters around mid‑range TF and CF, with only a few extreme outliers.

This is the kind of TF/CF balance you want to see when you are considering a backlink or evaluating your own domain’s long‑term health.

Example of a site with high Citation Flow but weak Trust Flow

Now picture a thin affiliate site that has bought cheap links or used automated blog comments and directories. It has a lot of backlinks, but most come from low‑quality pages that link out to hundreds of other sites.

In Majestic, that might look like Trust Flow 6 / Citation Flow 45. On the surface, the high CF suggests strong “link power,” but the very low TF shows that most of that power comes from untrusted or spammy sources.

Typical signs here:

Many referring domains with very low TF themselves.
Lots of sitewide footer or sidebar links.
Sudden spikes in CF over a short period, while TF barely moves.

This pattern is a clear warning that the site’s backlink profile is risky. A link from it is unlikely to help much and could be something you later want to disavow.

Quick checklist for interpreting TF and CF before you build or keep a link

When you look at Trust Flow and Citation Flow for a potential backlink, run through this short checklist:

Is TF at least roughly in the same ballpark as CF?

TF close to CF (for example 20/25, 30/35) is usually a good sign.
Huge gaps (like 5/40) suggest lots of low‑quality links.

Does the site have some Trust Flow at all?

TF of 0–3 with any noticeable CF often points to a very weak or spammy domain.

What do the referring domains look like?

A smaller number of high‑TF referring domains is better than hundreds of junky ones.

Is the TF relevant to your niche?

Check that the site is trusted in a topic area related to yours, not only in unrelated categories.

How does the site look to a human?

If TF/CF look “OK” but the site is full of spun content, ads, or obvious link selling, treat the metrics as misleading and walk away.

Use Trust Flow and Citation Flow as a fast filter, then confirm what they suggest with a quick manual review. That mix of data and common sense is what keeps your link profile both strong and safe over time.