Don’t miss out on our limited-time lifetime offer. Sign up now to secure this exclusive advantage.

How to Use Press Releases for Backlinks?

July 4, 2025 27 min read

Using press releases for backlinks is a strategy that can significantly enhance your website’s SEO if executed wisely. While traditional press release services might distribute content to low-quality sites with minimal SEO impact, focusing on quality over quantity can lead to genuine backlinks from credible websites. Start by crafting compelling headlines and ensuring your content is informative and engaging. Include keywords and multimedia elements, such as images or videos, to boost your online visibility.

Anchor text diversification is essential. Use varied keywords in your backlinks to avoid repetitiveness and reduce the risk of penalties from search engines. Consider using no-follow links to stay transparent and build organic traffic. Ultimately, leveraging press releases means understanding your audience and targeting relevant platforms to ensure that your message reaches the right people. By following these best practices, you can optimize your backlink profile and improve your website’s authority and trustworthiness.

Press releases have long been a trusted tool in the world of public relations. Today, they play a new role in digital marketing, especially when it comes to building backlinks that boost website SEO. Businesses and marketers use press releases to share newsworthy updates, showcase achievements, and reach new audiences, all while gaining valuable links from other websites. Understanding the basics of press releases and their relationship with SEO is key for anyone hoping to use this strategy in the modern digital landscape.

What Are Press Releases?

What are press releases? At their core, press releases are short, official statements sent to media outlets to announce something newsworthy. A press release can cover a product launch, company milestone, event, or major update. The goal is to provide journalists and bloggers with the details they need to create a story.

Press releases typically follow a set format: a clear headline, a concise lead paragraph explaining the news, supporting facts or quotes, background information, and contact details. They are distributed through newswire services or sent directly to journalists and influencers. In the digital age, press releases are also published online, making them visible to a global audience and search engines.

How Press Releases Impact SEO

How press releases impact SEO is a popular question among marketers. The answer lies in backlinks. When a press release is picked up by media sites, blogs, or industry platforms, these websites may include a link back to your website. Backlinks from reputable sources can improve your website’s authority in the eyes of search engines like Google.

Press releases also help with brand awareness. When your news gets featured on multiple platforms, more people discover your brand, which can lead to more branded searches and natural links over time. Sometimes, press releases appear in Google News, increasing your website’s visibility in search results.

But, it’s important to note that not all press release backlinks are equal. Links from high-authority sites hold more SEO value than links from low-quality or spammy press release sites. Google’s algorithms are smart and can ignore low-quality press release links if they suspect manipulation.

The Evolution of Press Releases in Link Building

The evolution of press releases in link building has changed the digital marketing world. In the past, companies would write a press release and spread it through as many channels as possible, hoping for a flood of backlinks. For a while, this tactic worked and some even abused it, resulting in a lot of low-quality, duplicate content across the web.

Search engines, especially Google, adapted and updated their rules. Over time, they started to devalue mass-distributed press release links, especially those with overly optimized anchor text or coming from weak websites. Today, the focus is on quality, relevance, and genuine news value.

Successful press releases in modern link building are crafted carefully, target the right media outlets, and aim for earned media coverage rather than paid placements or automated distributions. Link building with press releases now relies more on creating real stories that journalists and readers actually care about. This means that while press releases are still powerful for backlinks and SEO, they must be part of a broader, ethical digital PR strategy.

Building Brand Authority and Trust

Building brand authority and trust is a huge benefit of using press releases for backlinks. When your business is featured on reputable news websites and industry blogs, it gives you instant credibility. Press releases can help your brand stand out as an expert in your field. Journalists and readers see your business as more established because it shows you have something newsworthy to say.

Press releases also give you trusted backlinks, which signal to Google and other search engines that your website is reliable. Over time, this can lead to better rankings and even more trust from both customers and search engines. If your news is shared on well-known platforms, your authority grows naturally as more people become familiar with your brand.

Increased Online Visibility

Increased online visibility is another key reason businesses use press releases for backlinks. When a press release is distributed, it appears on multiple websites, news feeds, and even social media pages. This wide reach can bring your business in front of a much larger audience than your own website could reach alone.

Press releases can be picked up by search engines quickly. As a result, your news and website can show up in search results for targeted keywords. This helps new customers discover your brand. With each press release, you create new chances to be seen by potential clients, partners, and journalists who might want to feature your business in the future.

Establishing E-A-T and Brand Mentions

Establishing E-A-T (Expertise, Authoritativeness, and Trustworthiness) and brand mentions is essential for long-term SEO success. Press releases help build your brand’s E-A-T by showcasing your business in respected media outlets. When credible sources cite your website, Google sees this as a strong signal that you are an expert and trustworthy in your niche.

Brand mentions in press releases do not always have to include backlinks to be valuable. Even when news websites talk about your company, products, or services, these mentions boost your reputation online. Over time, more mentions and quality links from press releases improve your website’s trustworthiness and can lead to more opportunities for coverage.

Driving Referral and Organic Traffic

Driving referral and organic traffic is one of the most practical benefits of using press releases for backlinks. When readers come across your press release on a news portal, blog, or industry site, they may click on the link to learn more about your company. This brings direct referral traffic to your website.

Press releases can also improve your organic traffic. By getting backlinks from high-authority websites, your own website may rank higher in search results for relevant keywords. This means more people will find your site naturally through search engines. The combination of direct clicks and improved search engine visibility can create a steady flow of visitors interested in your products or services.

Editorial press links are backlinks that come from journalists, bloggers, or news editors who find your press release interesting and decide to write a story or mention your business in their articles. These editorial links are valuable because they are placed naturally and usually appear on high-authority news websites. Search engines see these links as endorsements from trustworthy sources, which can boost your SEO.

Automated distribution links, on the other hand, come from press release distribution services that publish your announcement on dozens or even hundreds of partner websites. These services automatically post your release to news aggregators, industry sites, and sometimes low-quality outlets. While you may receive many links from automated platforms, these are often less valuable. Many of these sites use syndicated content that Google may ignore, and the links may not pass as much SEO value as editorial ones.

By focusing on getting editorial press links, you build stronger credibility and enjoy higher-quality backlinks. Automated distribution can help with reach but should not be your only strategy.

No-follow links are backlinks that include a special code telling search engines not to pass link authority from the referring site to your website. Press releases often generate no-follow links, especially from big news outlets. Although no-follow links do not directly transfer SEO value, they can still drive traffic, create brand awareness, and sometimes lead to organic do-follow links if your story gets picked up by other websites.

Do-follow links, in contrast, tell search engines that your website is trusted by the referring domain. These links pass SEO value, which can help improve your site’s search rankings. Do-follow press release links are harder to get, especially from reputable sites, but they are more powerful for SEO.

Both no-follow and do-follow links are useful in a press release strategy. Search engines want to see a mix of both types, as a natural-looking backlink profile is best for long-term SEO.

Quality vs. Quantity: Which Matters More?

Quality matters much more than quantity when it comes to press release backlinks. Many low-quality links from spammy news sites or content farms will not help your SEO. In some cases, they might even hurt your website’s reputation, especially if search engines suspect manipulation.

A handful of high-quality editorial links from respected publications are far more valuable than hundreds of generic links from low-authority websites. High-quality backlinks provide genuine trust, traffic, and authority signals to search engines. These links are often surrounded by good content, context, and real readers—benefiting your brand many times over.

Focus on creating newsworthy, engaging press releases that journalists want to cover. Send your releases to relevant media outlets, not just mass-distribution services. This approach builds a strong, natural link profile and supports your brand’s long-term growth in search results.

Crafting an SEO-Friendly Press Release

Writing Compelling Headlines

Writing compelling headlines is the first and most important step in getting your press release noticed. A strong headline should grab attention right away. Use clear language that tells readers what your news is about. Try to add one or two relevant keywords that describe your story, product, or event. For example, if your topic is about a new app launch, make sure the words “new app” and perhaps your business name are in the headline.

Keep your headlines short and to the point. Aim for under 70 characters so news sites and search engines can display it fully. Ask yourself, “Would I click this?” because editors and readers will decide in a split second. Avoid clickbait or misleading titles, as this can harm your brand and SEO in the long run.

Structuring an Effective Press Release

Headline

The headline is the first thing the audience sees. It should answer the main question: What is happening? Your headline sets the tone for your press release. It should be bold, clear, and give a summary of your news in just a few words. Search engines and journalists both pay attention to the headline, so make it count.

Lead Paragraph

The lead paragraph follows the headline and gives the most important details of your news. This section should answer the who, what, when, where, and why. A great lead paragraph focuses on the main message and includes main keywords naturally. It encourages journalists or readers to continue reading.

Supporting Details

Supporting details come next and provide background, context, and extra information about your announcement. Here, you explain why your news matters, share quotes from company leaders, and offer data or statistics. Make sure the supporting paragraphs flow naturally from your lead paragraph. This is the place to add value and help the reader understand the bigger picture behind your news.

Multimedia Elements

Multimedia elements, such as images, videos, or infographics, can make your press release stand out. Including a company logo, product photos, or even short demo videos gives your news visual appeal. These elements are not just for looks. They help journalists find assets for their coverage, make your story shareable on social media, and boost engagement. Adding descriptive alt text to images can offer extra SEO value.

Boilerplate and Contact Info

The boilerplate is a short paragraph at the end of your press release. It gives background information about your company. The boilerplate should be consistent in all your press communications. Include your mission, key facts, and a link to your main website.

Always end your press release with clear contact info. This makes it easy for journalists to follow up or ask questions. Include a name, phone number, and email address. If possible, add your company’s address or media relations department.

Optimizing for Keywords and Search Intent

Optimizing for keywords and search intent is crucial for an SEO-friendly press release. Before writing, research keywords your audience is searching for. Use tools like Google Keyword Planner or SEMrush to find phrases relevant to your announcement.

Naturally include your main keyword in the headline, lead paragraph, and once or twice more in the body. Avoid keyword stuffing. Instead, focus on solving the reader’s intent—what information are people looking for about your topic? If someone is searching for “affordable electric cars,” your press release about a new launch should include this phrase where it fits.

Use supporting keywords and synonyms. For example, if your main keyword is “press release distribution,” also use related phrases like “send press release” or “distribute news online.” This improves your chances of ranking for multiple searches.

Anchor Text Best Practices

Anchor text is the clickable text in a hyperlink. Using anchor text the right way in your press release can improve your SEO and help readers find useful information.

Always use descriptive and relevant anchor text. Instead of generic words like “click here,” try to use phrases that describe what the link leads to, such as “download our whitepaper” or “learn more about our product launch.”

Limit the number of links. Too many links can seem spammy, and most press release distribution services may limit or strip out excessive links anyway.

Vary your anchor text when possible. Don’t always use the exact same keywords—this helps avoid penalties from search engines. Mix in branded anchor text, like your company’s name, and natural phrases that match the content.

Finally, make sure your links point to valuable, relevant, and original pages, not generic homepages or unrelated content. This boosts your authority and keeps both readers and search engines happy.

Strategic Link Placement

Where to Place Links Within Your Press Release

Where to place links within your press release is a major factor in how much SEO value your release can deliver. Many experts agree that embedding links naturally within the body of your press release is best. If your links are hidden in the footer or grouped unnaturally, both journalists and search engines may ignore them.

Within the press release, ideal places for links include:

  • In the first few paragraphs, where readers’ attention is highest
  • Connected to relevant keywords or brand mentions
  • As part of data points or supporting information
  • In the “about us” section (boilerplate), but sparingly

Be careful never to overload your press release with links. Too many links make your content look spammy and can hurt your credibility. 1–2 relevant, naturally placed links are usually enough. Focus on making them appear useful and contextually relevant to readers, not just search engines.

Choosing the Right Pages to Link To

Choosing the right pages to link to within your press release is important. Instead of always linking to your homepage, think strategically. Deep links to specific and relevant landing pages, product pages, or blog articles can boost your SEO by directing traffic to targeted content.

Here are some tips:

  • Link to pages with fresh, useful, or newsworthy information about the topic in your press release.
  • If you’re announcing a new product, link to the official product page.
  • For company news, use a newsroom, blog, or dedicated press release archive page.
  • Try to avoid linking to low-value or irrelevant pages, as this can reduce the effectiveness of your links and turn off journalists.

Whatever you choose, always make sure the destination page is optimized, user-friendly, and update-to-date. A good landing page can turn a casual visitor into a loyal customer!

Anchor Text Diversity and Relevance

Anchor text diversity and relevance are key for effective press release backlinks. Using the same keyword-rich anchor text for every link looks unnatural to search engines. Google’s algorithms prefer anchor text that fits the content and varies from one link to another.

Tips for anchor text:

  • Use mix of branded anchors (like your company name), naked URLs, and partial match keywords.
  • Always choose anchor text that makes sense in the sentence and provides value to the reader.
  • Avoid over-optimized anchors like “best cheap shoes online” in every release, which can trigger spam filters.
  • Vary your words and phrases, but keep them clearly related to your business and the content of your press release.

Relevant and diverse anchor text boosts your chance of ranking for a wider range of keywords and builds natural link profiles, which is exactly what search engines want! Use anchor text thoughtfully, and your press release backlinks will stand the test of time.

Press Release Distribution Strategies

Selecting Reputable Distribution Platforms

Selecting reputable distribution platforms is the first critical step in ensuring your press release reaches the right audience and earns quality backlinks. Trusted platforms often have established connections with leading news outlets, digital media, and industry-specific journals. Look for distribution networks with editorial standards, transparent processes, and a history of placements on authoritative sites. Focus on platforms that directly syndicate to news sites, rather than those that simply publish on their own portals.

Major PR Distribution Services (e.g., PR Newswire, Businesswire, EIN Press Wire)

Major PR distribution services like PR Newswire, Businesswire, and EIN Press Wire are popular choices for marketers who want solid visibility and SEO perks. PR Newswire and Businesswire have global networks with reach into top newsrooms, online publications, and search engines. EIN Press Wire is a budget-friendly alternative, known for its accessibility to small businesses and niche industries. Each service offers different levels of distribution, multimedia support, and additional features such as analytics or journalist targeting.

Differences in Pricing and Reach

Differences in pricing and reach are important when picking the right PR distribution service. Premium platforms like PR Newswire and Businesswire often cost several hundred dollars per release, but offer industry-leading reach, guaranteed placements, and robust analytics. They may reach thousands of newsrooms and specialized publications. Mid-tier and budget providers such as EIN Press Wire or NewswireJet usually have lower upfront costs, but may offer a smaller distribution list or rely more on syndication sites. For best results, match your budget to your audience size and targeting requirements.

Targeted Outreach to Journalists and Influencers

Targeted outreach to journalists and influencers increases the chance your press release gets genuine coverage and high-quality backlinks. Instead of relying only on mass distribution, build a list of journalists and influencers who cover your topic or industry. Personalize your outreach emails by mentioning their past work or explaining why your news would interest their audience. Providing exclusive access or embargoed news can also make your story more attractive.

Building Relationships with Media Outlets

Building relationships with media outlets pays off in the long run. Regular communication, pitching relevant stories, and being a reliable source will help you stand out. When you give journalists accurate, newsworthy content, they are more likely to use your releases and may reach out for expert quotes in the future. Networking at industry events, following journalists on social media, and engaging with their content can turn one-time press pickups into ongoing media attention.

Avoiding Over-Distribution and Spam

Avoiding over-distribution and spam is important for maintaining your site’s reputation and maximizing SEO value. Sending your press release to every possible platform can create duplicate content, lead to low-quality placements, and even risk penalties from Google. Instead, focus on selective, relevant distribution and always review where your release will appear. Ensure you’re targeting a mix of high-authority and niche publications but keep quality over quantity in mind. Overusing press releases or spamming irrelevant outlets can damage trust with both journalists and search engines.

Measuring Press Release SEO Success

Tracking Backlink Acquisition

Tracking backlink acquisition is essential for understanding the true impact of your press release campaign. After you distribute a press release, you should check which websites picked up your story and if they included a link back to your site. Use tools like Ahrefs, SEMrush, or Google Search Console to see new backlinks appearing in your profile. These platforms show you the referring domains, the anchor text used, and whether the links are do-follow or no-follow. Make a list of all acquired backlinks and monitor their quality. A high-quality backlink from a respected news site is much more valuable than many links from low-authority sources. Regularly updating this list helps you see which topics and releases gained the most traction.

Analyzing Referral Traffic

Analyzing referral traffic helps you see how many people visit your website directly from the press release. When you distribute your release, it often appears on various news and industry sites. In tools like Google Analytics, check the “Referral” section to spot increases in traffic from these sites. Compare the traffic before and after your press release goes out to measure its effect. Look at important metrics like pages per session, bounce rate, and average session duration to see how engaged these visitors are. If you see more engaged visitors from news sites, your press release is likely attracting a relevant audience.

Monitoring Keyword Rankings and Brand Mentions

Monitoring keyword rankings is a good way to see if your press release is helping your website move up in search results. Check the main keywords you targeted in the press release using tools like Moz or SEMrush. Watch for ranking improvements in the weeks and months after distribution. Also, use tracking tools to monitor brand mentions. Google Alerts is a free tool you can use to get notifications if someone mentions your company name online. Brand monitoring tools go even further, letting you track not just mentions, but also the sentiment behind them. Watching both keyword rankings and brand mentions lets you see both the SEO and branding impact of your press releases.

Evaluating Media Pickup and Social Shares

Evaluating media pickup shows how widely your press release was shared and noticed. Check which respected news websites, magazines, or blogs published your story. This not only helps with backlinks, but also builds your brand’s reputation. Make a list of all media outlets that picked up your release and prioritize the ones with higher domain authority. Next, track social shares by looking at how often your press release or its coverage was shared on platforms like Twitter, Facebook, and LinkedIn. Many PR distribution services provide analytics for media coverage and social activity. More media pickups and social shares mean your news reached a larger audience, helping both your SEO and your brand awareness.

Best Practices and Common Pitfalls

Do’s and Don’ts of Press Release Link Building

Do’s and Don’ts of press release link building are important if you want long-term SEO results. Do focus on providing actual news or valuable insights in your release. Make sure your press release solves a real problem or answers a common question. Do include links in a natural way that adds value for readers. Always check your facts and use clear, direct language.

On the other hand, don’t stuff your press release with keywords or excessive links. Avoid sending out old news or repeating the same story across many releases. Don’t use fake quotes or misleading claims. Avoid sending your release to low-quality sites that exist only for backlinks. Google can spot manipulative link-building, which may harm your rankings.

Quality Over Quantity Approach

Quality over quantity is key in using press releases for backlinks. Always remember, one backlink from a respected news outlet is far more valuable than dozens from unknown or spammy sites. Focus on reaching credible media and industry blogs, prioritizing those with real readership and influence.

Google favors natural and editorially placed links. When possible, aim for sites that review releases before posting, since these offer more authority. Sending out many press releases just for links can do more harm than good. Your goal should be meaningful mentions that boost both your site’s reputation and traffic.

Avoiding Duplicate Content and Low-Authority Placements

Avoiding duplicate content in press releases is essential to protect your site’s SEO health. Don’t copy the same press release text to every website. Instead, revise your message for each distribution. Customize angles, titles, and key points to make each version unique.

Low-authority placements can quickly hurt your link-building strategy. Do not use services that promise hundreds of placements, but on poor-quality sites. Google may ignore or even penalize links from sites with little content or authority. Aim for distribution targets that are well-respected, have strict publishing standards, and reach real audiences.

Ethical Considerations and Google Guidelines

Ethical considerations matter a lot in press release link building. Ensure your content is truthful and non-deceptive. Avoid making exaggerated claims about your product or service. Do not fabricate news or create artificial hype just to attract links.

Google guidelines are clear: links in press releases should not be manipulative. Google suggests marking press release links as nofollow if the intent is primarily for publicity and not for editorial recommendation. Violating these rules can result in penalties that drop your site’s ranking or remove it from search results.

Following best practices and Google’s rules will keep your site safe and ensure your press releases bring positive long-term SEO value. Always aim for honesty, relevance, and reader value.

Real-World Examples and Case Studies

Successful Digital PR Campaigns

Successful digital PR campaigns often combine creativity with targeted outreach to get results. One famous example is the “Will It Blend?” campaign by Blendtec. Blendtec didn’t just send out a regular press release; they created fun videos showing their blender destroying everything from golf balls to iPhones. When news of the videos hit media outlets, tech bloggers, and YouTube, they earned a huge number of press mentions and natural backlinks.

Another standout is Airbnb’s “Night At” series press releases. Airbnb wrote compelling press releases offering people unique experiences, like staying in the Louvre or on a Great Barrier Reef floating house. Media loved these ideas, which got coverage on major sites like CNN, Lonely Planet, and Forbes. As a result, Airbnb earned both powerful backlinks and a big brand boost.

For small businesses, local stories often work well. For instance, a bakery introducing eco-friendly packaging gained mentions in regional press by writing about their commitment to reducing plastic waste. Local journalists picked up the story because it felt relevant and unique. In each of these cases, the companies focused on genuinely interesting angles and used targeted press release distribution, leading to strong backlink profiles and increased website traffic.

Lessons Learned from Failed Press Release Strategies

Lessons from failed press release strategies are just as valuable. Many companies make the mistake of focusing only on links and not on genuine newsworthiness. For example, spammy press releases stuffed with keywords and links often end up ignored by journalists and might even get flagged by Google’s algorithms. This can sometimes result in penalties or a loss of search rankings.

Another common pitfall is using automated distribution services that send the same press release to hundreds of low-quality sites. While this can create a high number of backlinks quickly, most of these links are from irrelevant or low domain authority sources. Google often ignores them, and they offer little referral traffic or brand trust.

Some brands also forget about follow-up. Sending a press release is just the start. If nobody follows up with journalists or shares updates on social media, even the best stories can go unnoticed.

From these failures, it’s clear that quality trumps quantity. Companies should aim for unique, well-written press releases shared with journalists who care about the topic. Building relationships and offering real value through stories works far better than chasing quick, low-value backlinks.

Advanced Tips for Maximizing Backlink Value

Leveraging User-Generated Content and Social Proof

Leveraging user-generated content and social proof in your press release strategy can make your backlinks even more powerful. User-generated content includes reviews, testimonials, social media posts, and case studies from real customers. When you feature these in your press release, you build trust with both journalists and readers. Social proof like user quotes or positive ratings can help your brand look more authentic.

User-generated content often encourages publishers to link back to your site, especially if customers mention specific pages or products. This type of backlink is highly valuable because it comes from natural, organic sharing. Additionally, including embedded tweets, screenshots of reviews, or influencer quotes in your press release creates extra reasons for news outlets and bloggers to reference your website. Media outlets love stories with real people involved, and Google values links that come from genuine citations.

Repurposing Press Releases for Additional Link Opportunities

Repurposing press releases for additional link opportunities is a smart way to maximize your efforts. After you publish a press release, do not stop there. You can turn the same news into blog posts, LinkedIn articles, infographics, or videos. Each format attracts different audiences and may get picked up by other publishers, generating new backlinks.

Share your press release highlights in email newsletters or on social media to encourage bloggers and other sites to cover your story. Reach out to niche industry sites that may have missed your initial announcement. You might even pitch your press release story to relevant podcasts or YouTube channels, both of which often provide high-quality backlinks in their show notes or descriptions. Remember, every new format or platform gives your content another chance to earn valuable links.

Integrating Press Releases into a Holistic SEO Strategy

Integrating press releases into a holistic SEO strategy takes your results to the next level. Don’t think of a press release as a one-time SEO trick. Instead, combine it with other digital PR, content marketing, and outreach efforts. Make sure the pages you link to from your press release are optimized for the right keywords and provide real value to visitors.

Coordinate your press releases with your content calendar. For example, release major news when launching a new blog series or after publishing a detailed resource page—then link to those assets in your release. Always monitor your analytics to see which press release backlinks drive the best results, and apply those insights to future campaigns.

Finally, collaborate with your content and social teams to keep your messaging and linking strategy consistent across all channels. The more your press releases support your big-picture SEO goals, the stronger your backlink profile will become.

Conclusion and Next Steps

Should You Use Press Releases for Backlinks Today?

Press releases for backlinks are still useful in 2025, but with some important warnings. Press releases can help you get quality backlinks and media coverage if they share real news and offer value. But Google is smarter now and can spot spammy or over-optimized press release links. If you try to game the system with low-quality or automated distribution, it won’t work. It might even hurt your site in search results.

If you want to use press releases for backlinks, focus on genuine news, well-written stories, and trusted distribution sites. The best results come when your news is interesting enough that editors choose to write about it and link to you naturally. Press releases are not a quick-fix for SEO anymore, but they can still be a powerful tool if used carefully as part of a broader digital PR and content strategy.

Actionable Takeaways for Marketers

  • Use press releases for real news: Only send out a press release if you have something truly newsworthy. Avoid fake announcements or “fluff” content.
  • Target reputable distribution platforms: Choose trustworthy PR services and always follow their guidelines.
  • Think about your audience: Write your press release thinking about what journalists and readers want, not just what Google wants.
  • Add value: Include data, quotes, and insights that make your press release worth sharing and linking to.
  • Optimize, but don’t overdo it: Use keywords naturally and place links in ways that add value to readers.
  • Track your results: Watch for new backlinks, referral traffic, and improved brand mentions after your press release goes live.
  • Mix press releases with other SEO tactics: Combine press releases with great website content, blogger outreach, and other digital PR work.

Bottom line: Press releases still matter, but only when used wisely. Focus on news, value, and building relationships with journalists and your audience. If you do, you’ll keep earning quality backlinks and grow your brand’s trust online.

Get Started